Tuesday, June 20, 2017

Business Artification

Arts; a four letter word which comprises every field of work possible in this world! Every human being is an artist who presents an artwork of his taste. For presenting his/hers artwork as no one else can present, is what he/she earns respect for. One such subset of arts is the field named Business, where person earns money for the art he presents. It is said that respect is seen in the form of money when it comes to Business, therefore the more money you earn, the more respect you earn. The more money you earn, the more valuable your art, is! Emotions are given least values when it comes to talking Business and fields like Mathematics, Logics, come into account rather than Ethics, virtues and Principles.
At IBI there are n types of artworks, through which its clients are entertained, for which n types of artists work day and night. They are, as follows:
  • Survey Programming
  • Data Processing
  • Desk Research
  • Online Panel Services
  • Qualitative Research
  • Quantitative Research
  • Transcription
They work for a piece of artwork which the client wants to present in front of the world. The fun that every artist enjoys is: he is the first person to admire the artwork’s beauty and only then the world is allowed to praise the same. As an artist’s hands are the hands involved in making those artworks, he enjoys the above mentioned benefit.

One such piece of artwork tells the world that the sole aim of any artwork is to arouse one of the eight emotions that human being can feel. Be it Love, Humour, Disgust, Anger, Sympathy, Heroic, Horrifying or Amazing. Taking the crowd that is witnessing the artwork, into a realm of Bliss; so as to lift and transport the spectators unto the expression of ultimate reality and transcendent values. When with work, each and every of the above mentioned emotions are experienced & allowed to dwell inside one, that is when a flower gets its colour or a fruit gets its taste for which it is renowned all across the world. This applies for Business too because Business is nothing but a subset of the four letter word from which we started the discussion i.e. ARTS!

    The Theory of Relativity

    If you observe “it” from one perspective, “it” is nothing else than a unit of measurement! As distance is measured in Meters, mass is measured in Kilograms, electric current is measured in Ampere, Business is measured in “it”. That, “it” is Time! Time: a very less amount of people knows that is a unit invented way back since our existence or may be even before that, to measure almost everything including Business. Every human is surrounded by the circular looking sphere that Time possesses. It is also the only unit of measurement, which is included in the list of dimensions, alarming us that time is not only a mere unit that measures various entities; but also a unique way of looking at different things.
    Talking about Time as seen by the Business personnel; it comes down to two important aspects, that, which he observes carefully. One of those aspects is Speed: the duration in which, given work is completed. The other one is Accuracy: the least number of errors that are made while doing that work. An ideal work model is that which completes a given work in the time limit it is supposed to; with no errors! According to Heisenberg’s uncertainty principle, “Simultaneous achievement of Speed and Accuracy is an impossible task.” Of course Sir Heisenberg did not assert the same principle as mentioned above; wherein he was talking about Quantum Physics, it was something related to determining proton’s velocity and position. But when looked upon this principle by an eagle’s point of view, one reaches to the version of principle mentioned by me!
    A person, who understands this principle, will constantly try to manage Speed and Accuracy. His work gets easier if he has observed how creatively concentrated an equilibrist works (tight rope walker)! While he is balancing his walk, on one end, he deals with Speed and on the other end he has Accuracy. The beauty lies, when one realizes, that the work needed to be done depends on both aspects i.e. Speed and Accuracy, at the same time, he cannot say that Speed and Accuracy are independent of each other. If he lacks one of the two, he is bound to fall from the rope. Comparing, business personnel with the tight rope walker, the rope is the work which is given to him; because as without the rope, there is no fun seeing an equilibrist. Equally mundane is a business person without work. Secondly, his mind is like the Time given to him, which enables him to keep an account of the variables that are Speed and Accuracy! What determines a good tight rope walker/business-man; is the amount of closeness they are able to achieve with their respective works! So you see how Time which is just a unit of measurement for Science, becomes; if not more than; then at least equivalent to money when it comes to Business. For, all those who answers,” Ah! Just passing time, bud”, when asked,” What are you doing?”! There is a huge lesson to be learnt! Think whether you are passing time or time is passing you?
    It has been a tradition performed in IBI since its inception, to give Time the utmost intensity of respect it deserves. Every project goes on floor for a specific time limit. IBI hence commemorates its work by trying and completing projects either before or on time i.e. either by surprising clients or by satisfying them!
    But with all that work, IBI does not forget to celebrate with their “equilibrists” it hires. Last week IBI hosted a celebration for “Vishu”, “Baisakhi” & “Easter”! Each of the three festivals has their own importance, the former one indicates spring equinox, bringing equality in all terms. The middle one is celebrated commemorating the formation of Khalsa panth of warriors under Guru Gobind Singh, while the latter one is celebrated as resurrection of Jesus from the dead and much more. Time’s a mish mash, on one end work, the other end celebration. A person is happy, the other is sad! Interesting is the fact about time that time for you is not the same as time for me! Isn’t it?

    Tuesday, February 7, 2017

    Delivering Harmony, IBI

    The magic of number 5


    After Bliss, Passionate Peers @ IBI, Being yourself and when a seed grows into a tree, I started my search for the next blog which made me noticed a beautiful harmony that was with a wonderful digit that one comes across when two hands meet and a person greets other one with a high-“five”. Our body is said to have been made of five elements; it was the 5th blog to which I started working on the day that is termed Vasant-Panchmi i.e. 5th day of Magha month according to Hindu Calendar, that gives a signature that a new bird named Spring is born from the eggs which were laid. It also bids adieu to cold breeze from the north because the snow starts to melt!
    Seems like; India, IBI, Spring season and me are moving in perfect harmony. India got rejuvenated with its union budget for 2017 as IBI painted some colors to its existing policy and presented it to employees whilst Spring season refers to the idea of rejuvenation, reincarnation and rebirths; it is a time of growth, renewal of life, both for plants and animals and lastly it relates to me too as I was born as a trainer for seeds that were sown 2 weeks ago at IBI i.e. the newbies. (Also the number of trainees whom I was training were five )

    Difference Between Noise and Music


    It is your insight that lets you “aww” at many such harmonies present in the world about which you are unknown to. At IBI, boisterous noises are transformed to symphonies; so harmonies are not only very well-known, but also are characterized as a religion which it worships and preaches. Market is music, in which cacophonous noises are never appreciated, at such a place when you have someone like IBI which acts as required sound needed for the transition i.e. noise to music; your travel becomes a lot easier.A companion which constantly travels and seeks variety of roads before you do; so that when you ask for an explanation of the road that you want to travel, it accurately tells you about the crests and troughs on the road as well as about the potholes. One by one, IBI measures and calculates with utmost precision just as a scientist does before proving an innovation in front of the world..
    Indeed the world that we see today was foreseen by a great artist, in his imagination, and it is when he measured every step that will lead to the transformation of his imaginations into real,with finesse, just like IBI, we see this beautiful world wherein we stay. Just as a dreamer is incomplete without implementation of his dreams, a traveller does not reach its destination without a map; information about the market is incomplete without market research firms, like IBI! I wonder the amount of good wishes it gains with every project that it completes with insatiable client demands it fulfills and not only fulfilling the demand is an objective that IBI works with, but also making sure that it gets pat on the back or an applause from its clients, apart from the money that it makes!

    What is Survey Programming ?

    What is Survey Programming?
    When we talk about market research, we need to run many things and survey is one of them that really provides comprehensive and real data that we can help to process analytics.
    Survey programming can be run in many ways but there are few common things that can be derived from any surveys. They are:
    1. Should be providing the ultimate goal
    2. Simple & Easy to manage
    3. Simple & Easy to conduct
    4. Generate crystal clear data
    5. It must have the ability to get processed and provide decisions on that basis
    Why survey has to get to the point?
    Every survey is precisely designed or developed on a certain quality that way it can decide the quality of the results and feedback of the users. It also does matter whether and when to use checkbox or bullet point or in terms of telephonic surveys the proper list and brief of questionnaire should be matured enough and simple as well as time efficient.
    Why do you want to run a survey?
    Considering the multiple reasons before we go for making surveys, we have to decide the objectives and goals of the surveys that clearly provide the purpose. If the purpose and data we need are not objective then there is no use of any collection from the surveys.
    What kind of questionnaires should be prepared?
    Considering the objective and goal for collecting data and that can be easily processed to achieve the targeted collection of information. Considering the time and value for conversation, questionnaires can be prepared on various levels, can be qualitative or quantitative.

    Global Research Solutions – IBIGRS

    We helped many companies delineate new growth opportunities for their association. We can help you uncover “sweet spots” for innovation too, by discovering both the precise and embryonic needs of your current and potential customers.
    IBI is well backed up and supported by 2 of her sister organizations:
    • IBI global research solutions
    • Das Lingua Franca.
    IBI was established with the objective of providing quality services to marketing research at significant cost advantage. Our core team consists of enthusiastic marketing research professionals with rich multi-function experience totaling over 7 decades in domestic and international marketing research and knowledge processes. Each one of its team member has gained rich multi-functional experience through their senior level association with Marketing Research / KPO / Consulting leaders.
    We prefer to call ourselves back-integration to client’s company rather than establishing ourselves as vendor and we dedicated ourselves to be a part of our client company in virtual sense. We achieve timely deliverables, commitments, comprehensive network,our valuable experience and flexible problem solving skills by utilizing best of our knowledge and skills.
    We are a global company with advantage of being local.

    Thursday, July 14, 2016

    Data Collection Online



    Knowing what the client wants is the key factor to success in any type of business. News media, government agencies and political candidates need to know what the public thinks. Associations need to know what their members want. Large companies need to measure the attitudes of their employees. The best way to find this information is to conduct a Data Collection.
    At IBI we pride ourselves on Collections of Data and research with clear and direct, easy to understand questions using the most suitable language to the target participants and audience.
    The data management specialists at IBI can set up and manage your data collection project so that you get the information you need. In the past collecting data from your target community involved designing, printing and posting paper forms, chasing up those who hadn’t responded, getting the data entry done and manually preparing reports while checking for inaccuracies.
    Fortunately those painful days can now be over because IBI makes it easy to do away with forms and collect your data electronically. This means you’ll get a faster response, real time feedback and if needed, the data can be validated in real time online.
    We have over 8 years of strong experience in Collecting Data Online in industries like Health & Beauty, Food & Drinks, Kid Research, FMCG, Sports & Leisure, Automotive & Transport, Home/DIY/Gardening, IT & Telecom, Media, Banking & Insurance and more. We Manage Data Management Reporting according to the research method which is normally adopted to gather the data like an online survey, CATI, Focus Group, Interview or an Observation.
    IBI can help with the following project types:
    1.      Survey Programming.
    2.      Sampling.
    3.      Data Management
    4.      Field Management.
    5.      Reporting.
    If all these are found satisfactory, we ask the team to go ahead with the field work. If you are one of those who don’t have enough resources or time to design survey to address your research problem, just give a chance. Our all time and expert resources are yours. We are always there with you to serve you 24X7X365.
    For more Details visit our Website: