Tuesday, February 7, 2017

Delivering Harmony, IBI

The magic of number 5


After Bliss, Passionate Peers @ IBI, Being yourself and when a seed grows into a tree, I started my search for the next blog which made me noticed a beautiful harmony that was with a wonderful digit that one comes across when two hands meet and a person greets other one with a high-“five”. Our body is said to have been made of five elements; it was the 5th blog to which I started working on the day that is termed Vasant-Panchmi i.e. 5th day of Magha month according to Hindu Calendar, that gives a signature that a new bird named Spring is born from the eggs which were laid. It also bids adieu to cold breeze from the north because the snow starts to melt!
Seems like; India, IBI, Spring season and me are moving in perfect harmony. India got rejuvenated with its union budget for 2017 as IBI painted some colors to its existing policy and presented it to employees whilst Spring season refers to the idea of rejuvenation, reincarnation and rebirths; it is a time of growth, renewal of life, both for plants and animals and lastly it relates to me too as I was born as a trainer for seeds that were sown 2 weeks ago at IBI i.e. the newbies. (Also the number of trainees whom I was training were five )

Difference Between Noise and Music


It is your insight that lets you “aww” at many such harmonies present in the world about which you are unknown to. At IBI, boisterous noises are transformed to symphonies; so harmonies are not only very well-known, but also are characterized as a religion which it worships and preaches. Market is music, in which cacophonous noises are never appreciated, at such a place when you have someone like IBI which acts as required sound needed for the transition i.e. noise to music; your travel becomes a lot easier.A companion which constantly travels and seeks variety of roads before you do; so that when you ask for an explanation of the road that you want to travel, it accurately tells you about the crests and troughs on the road as well as about the potholes. One by one, IBI measures and calculates with utmost precision just as a scientist does before proving an innovation in front of the world..
Indeed the world that we see today was foreseen by a great artist, in his imagination, and it is when he measured every step that will lead to the transformation of his imaginations into real,with finesse, just like IBI, we see this beautiful world wherein we stay. Just as a dreamer is incomplete without implementation of his dreams, a traveller does not reach its destination without a map; information about the market is incomplete without market research firms, like IBI! I wonder the amount of good wishes it gains with every project that it completes with insatiable client demands it fulfills and not only fulfilling the demand is an objective that IBI works with, but also making sure that it gets pat on the back or an applause from its clients, apart from the money that it makes!

What is Survey Programming ?

What is Survey Programming?
When we talk about market research, we need to run many things and survey is one of them that really provides comprehensive and real data that we can help to process analytics.
Survey programming can be run in many ways but there are few common things that can be derived from any surveys. They are:
  1. Should be providing the ultimate goal
  2. Simple & Easy to manage
  3. Simple & Easy to conduct
  4. Generate crystal clear data
  5. It must have the ability to get processed and provide decisions on that basis
Why survey has to get to the point?
Every survey is precisely designed or developed on a certain quality that way it can decide the quality of the results and feedback of the users. It also does matter whether and when to use checkbox or bullet point or in terms of telephonic surveys the proper list and brief of questionnaire should be matured enough and simple as well as time efficient.
Why do you want to run a survey?
Considering the multiple reasons before we go for making surveys, we have to decide the objectives and goals of the surveys that clearly provide the purpose. If the purpose and data we need are not objective then there is no use of any collection from the surveys.
What kind of questionnaires should be prepared?
Considering the objective and goal for collecting data and that can be easily processed to achieve the targeted collection of information. Considering the time and value for conversation, questionnaires can be prepared on various levels, can be qualitative or quantitative.

Global Research Solutions – IBIGRS

We helped many companies delineate new growth opportunities for their association. We can help you uncover “sweet spots” for innovation too, by discovering both the precise and embryonic needs of your current and potential customers.
IBI is well backed up and supported by 2 of her sister organizations:
  • IBI global research solutions
  • Das Lingua Franca.
IBI was established with the objective of providing quality services to marketing research at significant cost advantage. Our core team consists of enthusiastic marketing research professionals with rich multi-function experience totaling over 7 decades in domestic and international marketing research and knowledge processes. Each one of its team member has gained rich multi-functional experience through their senior level association with Marketing Research / KPO / Consulting leaders.
We prefer to call ourselves back-integration to client’s company rather than establishing ourselves as vendor and we dedicated ourselves to be a part of our client company in virtual sense. We achieve timely deliverables, commitments, comprehensive network,our valuable experience and flexible problem solving skills by utilizing best of our knowledge and skills.
We are a global company with advantage of being local.